Web Work

• Add proposal information to body health and food health pages.

Future web post

Take canoe pics.

Web Tech

• Link .com 2 .org
• Recreate and upload fav ico

Web Work

• Fix broken Facebook links
• Edit 2 pages

Read about Google and Facebook web tools.

• Went through Google site analysis
• Fool around with Facebook "like button" coding (not implemented yet)

Live Life Aloha E-Marketing

Marketing is about building customer relationships—trust, confidence, credibility.

Our e-marketing touch points (web, blog, Facebook, Linkedin) are in some form of development—adding content, working out bugs, adding links (mostly inter-related,) editing content . . . obviously pre-marketing campaign. On the other hand, our Twitter account has jumped out ahead in terms of exposure garnishing 219 outgoing links and 94 incoming links and being the first to show up in multiple search engines last week.

While link building is important, the marketing game is not based upon collecting the most links, it is about building and maintaining trust, confidence, and credibility with the customers and partners. In a real-time environment like Twitter, any company would be very concerned if their tweets were not spot-on or fixed very quickly if they were not. Companies spend years building up trust, confidence, and credibility. No company wants that lost in a matter of seconds on Twitter.

More Web Work

• Created and added YouTube button and link to every page
• Added "Food health" and "Food Link" pages
• Reformatted recipes from group for "Food health" (Brandy/Bevin)
• Recipes from web were added to "Food Link" page - "Recipes"
• That was all the information I found from our Feb. 6 material
• Added information to "Body Health" page
• Added Information to "Body Links" page

Thanks Bevin for pics and Kauai link information and Oahu "Y" info.

Web Work

• I roughed in Body Health and Body Links
• I went back to individual, Feb 6 recipes and exercise routines and located more information.
• I pretty much copy/pasted what I saw, so it will need to be edited

The examples are there. Feed me content in the same manner - plain text is best.

I will look through more of the links we have, but we will need information in that area.

The food health and links will be the same way.

I think that is Bevin actively hanging from the wire - check it out!
livelifealoha.org

CafePress Logo Wear

The CafePress logo wear looks great!

Whenever the design team finds time, the logo on the cap and the bumper sticker seems small?

I hope others are jumping in on this to overcome any technical hurdles. Can other colors be used? Do we need different sized logos for different items. I remember looking at this earlier and the small items could use a small sized logo, but the shirt needed a 1600 px and the yellow bag needed a 2000 px.

Just trying to blowup a logo creates the jaggies and fuzzines - if you let me know exactly what sizes (the help in the design area tells you) I can help overcome these design snafus. Do transparent full-color PNGs work or do we need to reduce colors for transparent GIF's? Do they recommend a specific transparent background color (bright purple) or specific CLUT?

Techno ABITs - check out the site, designer templates for different items, and help out B. on this - thanks.

LinkedIn

I noticed on LinkedIn we have 3 in the group following and 2 outside of the group. Everyone be sure to "friend", "follow", etc. on all our social networks - Mahalo!

Web

More work on "about" images

Web Work

• Placed a store link on the main menu
• Created a store page with link to CafePress
• Created BASIC food intro page
• Created BASIC body intro page
• May change body image later

I placed and wanted to keep short-n-sweet intro words on these pages. I am open for other suggestions regarding the wording.

Food menus and food links are very minimal from what was already contributed.
Body health and body links are also fairly limited. I will create these pages later, but these will be areas we will need more content on.

Hope you like Alana's modeling debut.


http://www.livelifealoha.org/

LLA Blog

Reworked title and colors.
Initial description can be changed to whatever you want to say, Bevin

Worked on LLA Blog

• Added background - non-scrolling.
• Fooled w/ title logo - it doesn't seem to accept invisible background color, also logo looks too big, otherwise it is only left oriented if small.
• Will look at other possibilities later.

Web - Live Life Aloha

The web is still a work in progress:
LLA

The landing page works and after an 8 sec. wait pulls the home page. It is used for technical timing purposes to measure different connection speeds. One can simply click on "continue".

The about page is in 2 pages.

These are the only 4 pages that work.

The body and food areas will have limited information based upon what we all submitted back in February. I will be needing/looking for more content - hopefully getting more from our blog content.

I think only our Facebook link might be flukey at this point.

I will be working more on the web next week and helping with the blog too.

3 Ways to Tap into The Power of Social Media

Another explanation of things we are doing:
Marketing Tips

Time Out

In any team sport the clock determines the length of play. Pretty much any team project in life is met with a deadline. The more each team member pulls together and moves together in the momentum of the team, the more exhilarating the performance and usually the better result of the game. In basketball, if I pass the ball to a team member and they miss the shot, the game moves on. If a team member passes off the ball to me and I miss the shot, the game moves on. Our goal is to make as many shots as we can, but the ticking clock determines how many shots we are allowed to take. I might make an accidental move and run smack into a teammate, but if I knocked them on the ground, or we are both knocked on the ground, I do what I can to jump up and give my teammate a hand to jump back in the game too, regaining our lost momentum.

When I pass the ball off to Shawna, I entrust her to shoot the Twitter shot, but hit or miss, no matter how many shots she takes, I always keep the faith with her, knowing whatever the outcome, she gave it her best shot every time. And the same goes for every other member and the shots they take in the game.

Regarding the web shots I am taking and given the quick time pace of the game, I may have less than ideal positioning to be making my shots (c'est la vie!) But with coach Rafi on the sidelines and playing on the MKT400 court, two themes overruled for me: looking for the best B2C and B2B aspects combined. Are we in alignment with other businesses in this profession? Exercise and proper food choices are the two biggest themes. To tag onto an initial business partner, what can we do for them? What familiarilty will they see with our message working with theirs? Once our invitation to our customer and to our initial business partner are established, then they may show interest in discovering more about us. When Alana handed off the ball to me, I agreed with her take that our mission statement and our definitions (verbatim) belonged on the "About Us" page. Her front page words I haven't used yet, but I was also going to incorporate them in a (technical) landing page (without using 'flash'.) The page I showed is an 'intro' page. I felt any attempt at Hawaiiana themes without the necessary visuals at hand was a definite no go. That is my thinking behind the shots I am taking now.

With the game well into the second half, our team focus is moving on into the presentation phase. When this game is over, there may be other games using different strategies. Game on!

Facebook Debacle

I spent over 20 min. trying to upload to FB - it wouldn't take.
I think this is about the right size - if it shows up blurry, I
can increase or decrease the size.

Logos in enlarged PNG format

Click on the images to copy out enlarged versions

© Live life Aloha

Tech Costs

Received input on tech costs from Jared, will add my input by tomorrow and return.

Web Preview



Click on image for full view



Product Creation

Bevin: For product creation I will provide larger PNG logo images. I am using different colored flowers on the web pages.

Moving on With Logos



LLA Logo 1










LLA Logo 2











I have added logo 1 to our Youtube and Twitter accts.
I am using variations of logo 2 on our web site. I am
using techniques in our reading for the design, and through
the logos we are creating familiar branding. We will put
the logo on FB and LinkedIn too.

I believe others are providing Danielle with information
on how we are using E-marketing techniques to incorporate
into our web, blog, facebook, linkedin, and twitter accts,
and the topic of costs (due Sun?)

As the reading mentions, do we have useful content to be
edited and shared on our blog, then aspects taken out of
that post inviting user comment, stories, suggestions on
facebook, twitter, and linkedin?

o  I will share web design next week
o  Currently working on web technical and design
o  I will have a solution for Brandy's problem by next week
o  I will offer/add similar design for blog after next week

The Showing
Are others working on content for our blog - what is our
story, what is our help, what information are we offering?
How are we recreating it in FB conversations and tweets?

The Telling
Content creation for our presentation?
For what marketing purpose are we doing all this showing for?

Personal Like

I don't see any other posts yet, but after fussing with logos, one really jumps out at me. (hint: it is collaborative) Thank you Brandy!

Variations on a Brandy Theme

Variations On a Logo Theme

Logo knock-offs from Brandy's flower





Logo Contest Ongoing

Post your logo designs for critique this Sun. meeting!

Twitter mystery:
Shawna will bring us up to speed on how she magnetizes
unknown twitter followers!

My Logo - Take1



Bevin's LogoWear from Cafe Press

Ideas of logos - likes/dislikes?

I had been thinking of a plumeria type flower with a large cursive type of Live Life Aloha.
RFC?

Week 10

Due  Mar 28, 2011 6:00 am
"An online presentation of current state of your group project will be due for this assignment."

Request For Comments (RFC) on this.
Practice PPT or blog or ?

Story in Pictures

This week I have been looking into web design (not text content) and taking pictures (picture content – as Daniela, Alana, and Jared know) around campus. I took pictures at two different sessions in the Wellness Center. With pictures, it is quantity, then searching for bits of quality. As I mentioned to Brandy, when it comes to design, we need to think out of the (left-brain) box. I think a population at risk needs strong design imagery to invite them into healthy alternatives.

I checked in at Student Activities and discovered there is no UH system wide fitness agenda.

I noticed Bevin’s use of a poll and video bar – more great presentation possibilities.

And Behold The Word And The Word Was Good

Thank you Professor Rafi and Danielle for our meeting today (Monday HST). I appear to be a poor stenographer, I can’t decipher my notes tonight. I will write down what I understood and let Danielle fill in the blanks and include parts I may have missed. Danielle presented our project direction and provided Professor Rafi with our outline. He indicated we were charting a correct course of action. He affirmed that this is strictly an Emarketing plan with no divergence into a business plan. He emphasized process, detail, and measurable individual participation in the group. Our final presentation will be a scripted production: PPT slides with a recorded voice presentation or other media format - turned in. It will not be a live presentation (so we can have multiple takes till we get it right.)

Another key indicated was our proficiency in the ‘doing’ regarding the Emarketing tools available. The so called, “Who, What, Why, Where, When, and How” aspects. We are moving into the creation phase, and Danielle will be delegating specific work to each member. She will also be specifying the work in a unified format. I suppose if one member really felt expertise (need or want) in something assigned to another member, you could decide between yourselves to swap work.

On the website, I indicated better name recognition, and a need for creative design possibly beyond the free website solutions. I have since emailed him about our discussed plan with costs involved, so will wait for his decision before elaborating anything more on what transpired.

Two other things we will discuss further and incorporate into our plan are 5 sense branding and questionnaires or accessible areas to questionnaires.

Danielle and I agreed that in person meetings with team members may prove more valuable than Skype only. When we discover good times for most members, we can Skype in Bevin. For those with difficult schedules, we may have a few ‘couple member’ meets too.

Danielle and I also had the good fortune to meet up with poor famished Alana wolfing down her special (healthy) “shake-a-salad” between classes. I will be catching up with Jared, Brandy, and Shawna, this week and next.

Danielle will go over individual assignments, our agenda before the next meeting, and things I may have missed.

Thanks all!

Goals

Sorry group, I am a bit conflicted (what else is new?) and I have been looking into the possibilities for creating a “WordPress” website for our project. My main conflict is defining who we are. Are we a hypothetical non-profit full-time business (creating a lot of gray areas because we would need the guidance of a business plan) or are we a MKT400 group creating realistic ideas and a fairly doable marketing plan on the cheap with just our efforts over the next two months? If we are the former, then we really have a lot of hypothetical holes to work around and come to conclusions about, ex: we have good ideas and big dreams, but we need to come to the table and present our hypothetical metrics to back it up and how it would be implemented.

RE: Time - A telltale sign for me is our basic Gantt reaching over the halfway point and our busy schedules with other classes dictating our overall time on this project. My previous pictorial suggestion is that we move with backing up projects that are already out there for the community and we are an information source and link to them (Explanation of pictorial suggestion: 1. An established on campus facility.  2. Website  3. Facbook contact for exposure and realtime updates. If we show actual proficiency with setting up a real (but highly limited, because of cost and time ) website, Facebook, (Twitter?) site, then also show in our presentation how we could expand with that, at least we show actual work available to the public and not just a presentation of what our hypothetical marketing plan would be.

In other words, in our presentation, here is our actual work creation based on our voluntary input, and in our slide presentation, this is how we intend to expand on this given further resources and time.

I have listed a close to home source here on Maui we could link to (The Wellness Center) and we could add our own content as to diet, and  links to other good sites with a brief explanation as to what the site is about. I liked one of Bevin's original finds: fatsecret.com. I am sure you can name others and describe why they are so good. Perhaps a personal touch - "I'm Bob (with a little pic) I really like this link, because . . . " "HI, Brandy here, and this is a great site because . . ." Can we find sources for each island? what does Bevin think the greatest things available on Kauai are? What about for Oahu, the Big Island, Molokai, Lanai? Along with the online support we give, what can be found and talked about in . . . Kona? A further suggestion, is to start where we are first: ex: what is available at UH Manoa? what about UH - West Hawaii campus in Kaunakakai? what about Leeward Community college and Kapiolani community college on Diamond Head campus? What about Hilo campus? etc... This way we actually accomplish a mission to help people in Hawaii within the next two months - not just a school project to turn in. First would be the web site with content, and second would be promotion of it through FaceBook (an adjunct aspect of it), and third our presentation showing real world work and further possibilities through metrics.

My goal over the next 2 weeks is to begin working on an actual web site and be asking for content contributions and alternative design ideas from team mates.

Goal for others: start outlining our presentation for slides.

Goal for all: compile content for web site, slides, and presentation.

[Request for comments]

PS: Check out my link to Alana under "MKT400 Chain Gang" for those who may not have it.

UH Maui College Wellness Center

UHMC Wellness Center

Their Facebook Page

Their Wordpress Blog

Foam sticks

RE:
Bob's new escrima sticks! Ha. Ha.
New High Tech Approach to Exercise

In the video, Root's HOP sports reminds me of Nintendo WII. You notice all those kids using the foam escrima type sticks? Otherwise, there would probably be multiple fights with bruised and bloodied kids using wood sticks! Someone beat me to the marketing of foam sticks! Back to the marketing drawing board . . . .

Back @ BPE

 TX for Internet user stats

>
You feature a downloadable report on your website that visitors opt-in for
<

That would require a form with user generated content: name, email . . .

Yes, that would provide us with better information.

I notice many sites doing this and I  typically click-out as the information usually provides very little content I didn't already know about, and it becomes clear they are only trying to harvest your email address to deluge

you with spam ads.

If we provide engaging content, and offer something that doesn't appear to want to take information from them, they may be more willing to go this route.

Otherwise an alternative would be freely downloadable reports with useful content.

 >
80% of online Americans are health info seekers
<

That is good to know. How do we start formulating some of this information and metrics into our PPT slides (everyone?) and elaborate further on our site? Are we gaining ideas as to our outline of presentation?

>
“Having 10 million people on a Facebook who like us would be useless if we did nothing with it.”
<

Right, this gets back to your fulltime staff and costs, Bevin. The need for active maintenance and ability to respond to clients.

>
I am sending you all links to my new facebook group "Bevin's MKT 400 Facebook group."
<

I couldn't find it?


My note:

"Web site development and maintenance are not cheap. . . a 'conservative site to be $10,000 to $100,000'"
(Strauss & Frost 238).


                              References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.
 

Basic Gantt

Click on image for larger size

Comments To Others

Bevin and team,

[Commenting on Bevin's posts]
>
Here is a great website found today: It might be a possibility to link our e-marketing to this website as a great TOOL. http://hawaiifoods.hawaii.edu/links.asp
<
I also like the design. It is colorful, has 7 images on this page, organized text content, and loads fast. I am a minimalist. It may be too minimal for our percieved actual product site, but our mock site will be describing the actual and somewhat mimicking it. I agree with Jared, that attempting to create the real thing would take too much time, effort, and beyond the scope of this assignment.

>
I’m still wondering too if 5000 (2%) users in 6 months is a good target
<
>
Looking for any kind of metrics here-for
<
I agree, a good portion of our project is showing metrics we researched. We need to show metric-discovered market-reasonable expectations of our numbers.

>
what is required for us to be able to link to someone like YMCA? Do they need to approve us?
<
We can link to anyone as long as they don't find us objectionable. Linked sites showing large number of click-ins from our site (through their site analytics) could prove to be possible ad sources.

>
then we must first understand what motivates a person who may be disproportionately non-active, does not attend health classes and most likely does not have the money, interest, education or motivation necessary to start a fitness program.

It is my opinion (like Jared) that finding the target population and getting them into and using the program is probably going to be our biggest challenge. Unlike Jared, I do not believe that most of these people are capable of social media and/or computer use. See the White Paper details below.
<
Right, we will need to brainstorm and be creative. How do we differentiate ourselves with all the other online alternatives out there?

Bevin, you have a knack for researching metrics - something we will all have to do for support of our statements (and of course, citations.)

As a team we will also need to make general assumptions. It can get confusing because an E-marketing plan is a sub-category of an established overall marketing plan and an established business plan, which in our case are not established at all. I would suggest to keep refocusing back to the limited areas of our slide presentation. But for those of us who are or will be creating business plans, it gives us a trial run as to how an E-marketing plan will fit into our business and marketing plans.

PS
I also noticed your Amazon ads.
Team, would that be a possibility? A small percentage of income if someone clicks the ad from our site and then buys the product. But then again, it could look schlocky and be too busy looking and not worth the small income possibility. I don't like that pandering look of so many sites trying to make money any way they can and looking so obvious about it. Am I blatantly selling or am I marketing?

Content is Key

>>

Why Content is Key to Marketing Strategy
By Kathy Sacks on February 16, 2011
http://www.infusionblog.com/marketing-and-sales-strategies/why-content-is-key-to-marketing-strategy/#more-11754
<<

>>
Dramatic Difference in Approach to Social Media Metrics
FEBRUARY 8, 2011
Measurement will look more toward the bottom line
http://www.emarketer.com/Article.aspx?R=1008224
<<

>>
What Makes Facebook Fan Pages Successful?
JANUARY 28, 2011
Engagement, interest and constant connection keep fans coming back on Facebook
http://www.emarketer.com/Article.aspx?R=1008205
<<

Third World Animal Mentality

In the animal kingdom it is survival of the fittest in the rule of the jungle or upon the hunting savannah. Human beings, however, attained evolutionary moral fiber. Now it is eroding into immoral anti-fiber through the corruption of law. It is evolving from the legal rights of the insurance industry to rule over society as a modern-day mafia. According to our text book, "An insurance firm with 200 independent agents allows them access to claim data from more than 1 million customers. This access allows the agents to avoid high-risk customers as well as to compare claim data with their own database of customers" (Strauss & Frost, 2009, Ch 6, p. 121).

How convenient for a processing agent to easily query a database; and in industry muted terms, "avoid high-risk customers." So the purpose of the insurance industry is to ensure not to insure those in need? Of course there is insurance for the young and healthy, but what happens when they become old and unhealthy, or even young with too many insurance claims? Then the insurance industry declares the legal right to "avoid high-risk customers," gouge existing at-risk customers with outrageously unaffordable premiums, or use legal means to get rid of them all together in a process called liability dumping. A mafia promises you protection, but from what or from whom? So welcome back to the animal kingdom, in the degraded psyche of the immoral human jungle.



                              References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.

Hyena Image: http://ifornaturephotography1.blogspot.com/

Shawna and Brandy

Shawna's 4P's and SWOT
A good general overview of our possible 4P's and SWOT.

branafran's 4P's and SWOT
Nice - a bit different perspective.

Jared's Previous SWOTting Post

Accurate SWOTting:
Jared's Post

My outlining of some of his points and adding comment points:

• Aware of focus
• Fun or lost interest
• Everyone else has the same tools
• Uniqueness
• Possible better design
• Possible better navigation
• Updated information
• Geared to our local focus

As mentioned in our reading and links:
useit.com/alertbox
Speed - Understandability - Substantial information

Substantial Ex: I subscribed to Rafi's suggested "eM_rket_r Da_ly"
but find a lot of it 'less than', sales gimmicky, and somewhat
spammy. However, I am able to review eMarketing ideas and
formats. (Underscored to protect the innocent . . . !)

Comment to Bevin

I tried to comment on your blog, but you seem to have a "comment approval" lock on it. Actually that may be a good thing in that I leave all my notes, thoughts, and comments right here and I actually have the added bonus of creating a link-back or other additional links if needed. So here is what I am commenting on:

Bevin's post

Excellent in-depth analysis - lots to chew on and mull over! I am glad you reminded us of Dr. Shintani who covers areas of the local diet we should explore. He was innovative with his Zippy's, Dr. Shintani menu items (you can be health conscious and still eat at a fast food restaurant.) I recall it being promoted several years ago, but I don't hear much about it now. I still eat the Zippy's fried chicken, Zip pak and white rice!

I especially like your ability to explore our possible weaknesses: "educational elitism" might gloss over our sensitivities to explore a population that struggles on so many levels to try and be healthy. The link to "Obesity in Hawaii: Health Policy Options" gives good background information. We do have to be cognizant that if we don't know the struggle and hardship first hand we could be callous or aloof in our dictating a prescription. As the obesity paper indicates, this is a population struggling with a myriad of health problems and probable economic hardship directly related to these health problems.

Good possible 4P's and a willingness to tackle costs.

Great work!

Web Tools

Check out Bevin's RSS (Real Simple Syndication) page feed (through Google Gadgets?) "Latest news in marketing" and Daniela's Twitter feed.

MKT400 Website Discussion

I recall, years ago, looking at the Blogger.com site with its blog tools and not being impressed. However, this venture shows it to be much improved with easy, smart looking tools and interfaces. The good aspect that really surprised me is its fast page loading (my Internet connection is less than ideal, so that is a vital site property.)

Is anyone interested in a mock-up (or even real) site here as our web adjunct endeavor? The design tools seem pretty easy for most any avid page designers. If we want it less blogger generic looking, I can recode and offload the content to a website. In the mean time, curious designers can start their own private blog and design away with our concepts, initial content, format/colors, then later we can critique and vote on competing possibilities, or design team members can collaborate.

If this seems like too much or no one is interested, then again, I still have an RFC (Request For Comments) out with only a couple responses so far for meshing design and colors regarding website and PPT slides. If you are a PPT design aficionado, then post a slide pic.

Evolving Situation Analysis - SWOT

Strengths
      7 motivated marketing students

Weaknesses
     7 (At least 6 inexperienced?) motivated marketing students

S-W
     Production costs
     Marketing skills
     Financial resources
     Brand image
     Employee capabilities
     Available technology

Opportunities
     A large population at risk
　
Threats
     Established health and wellness sites already using online
     sources to capture the market
　
O-T
     Environmental scanning
     Strategy-Design
          Social
          Demographic
          Economic
          Technological
          Political
          Legal
          Competitive

Brandy's Hot Hula

Samoan girl, Anna-Rita, from New Zealand,
market moving in California with her
Hot Hula.



Brandy's post

Snow on Haleakala

Picture from the past week:

Seven-Step E-Marketing Plan

   1. Situation analysis
   2. E-Marketing strategic planning
   3. Objectives
   4. E-Marketing strategy
   5. Implementation plan
   6. Budget
   7. Evaluation plan
   (Strauss & Frost, 2009, pp. 48-56)


                       References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.

Laid To Rest

Mr. Alexander, prayers and blessings to you and your family. It was a beautiful day today. Rest in peace.

E-Marketing Plan Team Beginning

It appears we have the beginnings of two marketing plan teams today. Ours is development of e-marketing of public health behavior modification (obesity reduction through nutrition and exercise). The other team is development of e-marketing plan for recruitment of ABIT students.

I must point out that one of our team members appears to be an Über blogger:
http://bpewakeupandsmellthecoffee.blogspot.com/
so I will need to clean up my P's & Q's, overt slang, misspellings, and other punctuation attrocities if I expect any visits here!

Cheers to our team: leader: Danielle, members: Alana, Bevin, Brandy, Jared, Shawna, and myself. Onward to the successful marketing of our plan!

Lost Blog

I am blogging in California time. . . isn't everyone?

Technical and Otherwise

It looks like you have to follow your own blog in order for friends of "Google Friend Connect" to find your blog, otherwise you just look like a lonely follower. I never was much into leading or following. Can't people find their own way? I guess some feel the need to lead and some feel the need to follow. . . .

MKT-400

Blog beginnings.