Seven-Step E-Marketing Plan

   1. Situation analysis
   2. E-Marketing strategic planning
   3. Objectives
   4. E-Marketing strategy
   5. Implementation plan
   6. Budget
   7. Evaluation plan
   (Strauss & Frost, 2009, pp. 48-56)


                       References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.