Time Out

In any team sport the clock determines the length of play. Pretty much any team project in life is met with a deadline. The more each team member pulls together and moves together in the momentum of the team, the more exhilarating the performance and usually the better result of the game. In basketball, if I pass the ball to a team member and they miss the shot, the game moves on. If a team member passes off the ball to me and I miss the shot, the game moves on. Our goal is to make as many shots as we can, but the ticking clock determines how many shots we are allowed to take. I might make an accidental move and run smack into a teammate, but if I knocked them on the ground, or we are both knocked on the ground, I do what I can to jump up and give my teammate a hand to jump back in the game too, regaining our lost momentum.

When I pass the ball off to Shawna, I entrust her to shoot the Twitter shot, but hit or miss, no matter how many shots she takes, I always keep the faith with her, knowing whatever the outcome, she gave it her best shot every time. And the same goes for every other member and the shots they take in the game.

Regarding the web shots I am taking and given the quick time pace of the game, I may have less than ideal positioning to be making my shots (c'est la vie!) But with coach Rafi on the sidelines and playing on the MKT400 court, two themes overruled for me: looking for the best B2C and B2B aspects combined. Are we in alignment with other businesses in this profession? Exercise and proper food choices are the two biggest themes. To tag onto an initial business partner, what can we do for them? What familiarilty will they see with our message working with theirs? Once our invitation to our customer and to our initial business partner are established, then they may show interest in discovering more about us. When Alana handed off the ball to me, I agreed with her take that our mission statement and our definitions (verbatim) belonged on the "About Us" page. Her front page words I haven't used yet, but I was also going to incorporate them in a (technical) landing page (without using 'flash'.) The page I showed is an 'intro' page. I felt any attempt at Hawaiiana themes without the necessary visuals at hand was a definite no go. That is my thinking behind the shots I am taking now.

With the game well into the second half, our team focus is moving on into the presentation phase. When this game is over, there may be other games using different strategies. Game on!