Friday, March 4, 2011

Goals

Sorry group, I am a bit conflicted (what else is new?) and I have been looking into the possibilities for creating a “WordPress” website for our project. My main conflict is defining who we are. Are we a hypothetical non-profit full-time business (creating a lot of gray areas because we would need the guidance of a business plan) or are we a MKT400 group creating realistic ideas and a fairly doable marketing plan on the cheap with just our efforts over the next two months? If we are the former, then we really have a lot of hypothetical holes to work around and come to conclusions about, ex: we have good ideas and big dreams, but we need to come to the table and present our hypothetical metrics to back it up and how it would be implemented.
RE: Time - A telltale sign for me is our basic Gantt reaching over the halfway point and our busy schedules with other classes dictating our overall time on this project. My previous pictorial suggestion is that we move with backing up projects that are already out there for the community and we are an information source and link to them (Explanation of pictorial suggestion: 1. An established on campus facility.  2. Website  3. Facbook contact for exposure and realtime updates. If we show actual proficiency with setting up a real (but highly limited, because of cost and time ) website, Facebook, (Twitter?) site, then also show in our presentation how we could expand with that, at least we show actual work available to the public and not just a presentation of what our hypothetical marketing plan would be.
In other words, in our presentation, here is our actual work creation based on our voluntary input, and in our slide presentation, this is how we intend to expand on this given further resources and time.

I have listed a close to home source here on Maui we could link to (The Wellness Center) and we could add our own content as to diet, and  links to other good sites with a brief explanation as to what the site is about. I liked one of Bevin's original finds: fatsecret.com. I am sure you can name others and describe why they are so good. Perhaps a personal touch - "I'm Bob (with a little pic) I really like this link, because . . . " "HI, Brandy here, and this is a great site because . . ." Can we find sources for each island? what does Bevin think the greatest things available on Kauai are? What about for Oahu, the Big Island, Molokai, Lanai? Along with the online support we give, what can be found and talked about in . . . Kona? A further suggestion, is to start where we are first: ex: what is available at UH Manoa? what about UH - West Hawaii campus in Kaunakakai? what about Leeward Community college and Kapiolani community college on Diamond Head campus? What about Hilo campus? etc... This way we actually accomplish a mission to help people in Hawaii within the next two months - not just a school project to turn in. First would be the web site with content, and second would be promotion of it through FaceBook (an adjunct aspect of it), and third our presentation showing real world work and further possibilities through metrics.
My goal over the next 2 weeks is to begin working on an actual web site and be asking for content contributions and alternative design ideas from team mates.
Goal for others: start outlining our presentation for slides.
Goal for all: compile content for web site, slides, and presentation.
[Request for comments]

PS: Check out my link to Alana under "MKT400 Chain Gang" for those who may not have it.

2 comments:

  1. Great post Bob! But after reading your post I'm a little confused as well :$ I'm not sure if we are an established company thinking up ideas or if we are creating a company cheaply, like you mentioned. I like the idea of linking with the Wellness Center, it's a great way to get students involved. I better go and ad their Facebook page!

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  2. Hi Bob and team.. I've just posted comments on my blog and I also posted again as a "TEST" and now I can't see either on my own dashboard "reading list".

    Not sure what I have done, but if you can not see my blog on your reading list posted Saturday at noon, please email me and let me know at bpe@hawaii.edu. I will re-post if necessary.

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