Tuesday, February 15, 2011

Evolving Situation Analysis - SWOT

Strengths
      7 motivated marketing students

Weaknesses
     7 (At least 6 inexperienced?) motivated marketing students

S-W
     Production costs
     Marketing skills
     Financial resources
     Brand image
     Employee capabilities
     Available technology

Opportunities
     A large population at risk
 
Threats
     Established health and wellness sites already using online

     sources to capture the market
 
O-T
     Environmental scanning
     Strategy-Design
         
Social
          Demographic
          Economic
          Technological
          Political
          Legal
          Competitive

2 comments:

  1. Ok...I'm going back to the boardroom for deeper analysis. Surely one of our strengths is that we have you to keep us all in the loop!

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  2. Thanks. I just outlined and added 4 items. I see team work as a relay race where we add our few points and feedback then pass the baton. I have to keep track of where the team is overall, but I don't have to do all the work. We need to stay adept at passing the baton and keeping the momentum going, that way all our work becomes easier to manage. If I have a bad week or two and fumble or drop the baton, then simply, I have to suck it up, put out extra effort, and make up for my lost time.

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