Friday, February 25, 2011

Back @ BPE

 TX for Internet user stats

>
You feature a downloadable report on your website that visitors opt-in for
<

That would require a form with user generated content: name, email . . .

Yes, that would provide us with better information.

I notice many sites doing this and I  typically click-out as the information usually provides very little content I didn't already know about, and it becomes clear they are only trying to harvest your email address to deluge
you with spam ads.

If we provide engaging content, and offer something that doesn't appear to want to take information from them, they may be more willing to go this route.

Otherwise an alternative would be freely downloadable reports with useful content.


 >
80% of online Americans are health info seekers
<

That is good to know. How do we start formulating some of this information and metrics into our PPT slides (everyone?) and elaborate further on our site? Are we gaining ideas as to our outline of presentation?


>
“Having 10 million people on a Facebook who like us would be useless if we did nothing with it.”
<

Right, this gets back to your fulltime staff and costs, Bevin. The need for active maintenance and ability to respond to clients.


>
I am sending you all links to my new facebook group "Bevin's MKT 400 Facebook group."
<

I couldn't find it?


My note:

"Web site development and maintenance are not cheap. . . a 'conservative site to be $10,000 to $100,000'"
(Strauss & Frost 238).


                              References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.

 

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