Comments To Others

Bevin and team,

[Commenting on Bevin's posts]
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Here is a great website found today: It might be a possibility to link our e-marketing to this website as a great TOOL. http://hawaiifoods.hawaii.edu/links.asp
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I also like the design. It is colorful, has 7 images on this page, organized text content, and loads fast. I am a minimalist. It may be too minimal for our percieved actual product site, but our mock site will be describing the actual and somewhat mimicking it. I agree with Jared, that attempting to create the real thing would take too much time, effort, and beyond the scope of this assignment.

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I’m still wondering too if 5000 (2%) users in 6 months is a good target
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Looking for any kind of metrics here-for
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I agree, a good portion of our project is showing metrics we researched. We need to show metric-discovered market-reasonable expectations of our numbers.

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what is required for us to be able to link to someone like YMCA? Do they need to approve us?
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We can link to anyone as long as they don't find us objectionable. Linked sites showing large number of click-ins from our site (through their site analytics) could prove to be possible ad sources.

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then we must first understand what motivates a person who may be disproportionately non-active, does not attend health classes and most likely does not have the money, interest, education or motivation necessary to start a fitness program.

It is my opinion (like Jared) that finding the target population and getting them into and using the program is probably going to be our biggest challenge. Unlike Jared, I do not believe that most of these people are capable of social media and/or computer use. See the White Paper details below.
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Right, we will need to brainstorm and be creative. How do we differentiate ourselves with all the other online alternatives out there?

Bevin, you have a knack for researching metrics - something we will all have to do for support of our statements (and of course, citations.)

As a team we will also need to make general assumptions. It can get confusing because an E-marketing plan is a sub-category of an established overall marketing plan and an established business plan, which in our case are not established at all. I would suggest to keep refocusing back to the limited areas of our slide presentation. But for those of us who are or will be creating business plans, it gives us a trial run as to how an E-marketing plan will fit into our business and marketing plans.

PS
I also noticed your Amazon ads.
Team, would that be a possibility? A small percentage of income if someone clicks the ad from our site and then buys the product. But then again, it could look schlocky and be too busy looking and not worth the small income possibility. I don't like that pandering look of so many sites trying to make money any way they can and looking so obvious about it. Am I blatantly selling or am I marketing?