Time Out

In any team sport the clock determines the length of play. Pretty much any team project in life is met with a deadline. The more each team member pulls together and moves together in the momentum of the team, the more exhilarating the performance and usually the better result of the game. In basketball, if I pass the ball to a team member and they miss the shot, the game moves on. If a team member passes off the ball to me and I miss the shot, the game moves on. Our goal is to make as many shots as we can, but the ticking clock determines how many shots we are allowed to take. I might make an accidental move and run smack into a teammate, but if I knocked them on the ground, or we are both knocked on the ground, I do what I can to jump up and give my teammate a hand to jump back in the game too, regaining our lost momentum.

When I pass the ball off to Shawna, I entrust her to shoot the Twitter shot, but hit or miss, no matter how many shots she takes, I always keep the faith with her, knowing whatever the outcome, she gave it her best shot every time. And the same goes for every other member and the shots they take in the game.

Regarding the web shots I am taking and given the quick time pace of the game, I may have less than ideal positioning to be making my shots (c'est la vie!) But with coach Rafi on the sidelines and playing on the MKT400 court, two themes overruled for me: looking for the best B2C and B2B aspects combined. Are we in alignment with other businesses in this profession? Exercise and proper food choices are the two biggest themes. To tag onto an initial business partner, what can we do for them? What familiarilty will they see with our message working with theirs? Once our invitation to our customer and to our initial business partner are established, then they may show interest in discovering more about us. When Alana handed off the ball to me, I agreed with her take that our mission statement and our definitions (verbatim) belonged on the "About Us" page. Her front page words I haven't used yet, but I was also going to incorporate them in a (technical) landing page (without using 'flash'.) The page I showed is an 'intro' page. I felt any attempt at Hawaiiana themes without the necessary visuals at hand was a definite no go. That is my thinking behind the shots I am taking now.

With the game well into the second half, our team focus is moving on into the presentation phase. When this game is over, there may be other games using different strategies. Game on!

Facebook Debacle

I spent over 20 min. trying to upload to FB - it wouldn't take.
I think this is about the right size - if it shows up blurry, I
can increase or decrease the size.

Logos in enlarged PNG format

Click on the images to copy out enlarged versions

© Live life Aloha

Tech Costs

Received input on tech costs from Jared, will add my input by tomorrow and return.

Web Preview



Click on image for full view



Product Creation

Bevin: For product creation I will provide larger PNG logo images. I am using different colored flowers on the web pages.

Moving on With Logos



LLA Logo 1










LLA Logo 2











I have added logo 1 to our Youtube and Twitter accts.
I am using variations of logo 2 on our web site. I am
using techniques in our reading for the design, and through
the logos we are creating familiar branding. We will put
the logo on FB and LinkedIn too.

I believe others are providing Danielle with information
on how we are using E-marketing techniques to incorporate
into our web, blog, facebook, linkedin, and twitter accts,
and the topic of costs (due Sun?)

As the reading mentions, do we have useful content to be
edited and shared on our blog, then aspects taken out of
that post inviting user comment, stories, suggestions on
facebook, twitter, and linkedin?

o  I will share web design next week
o  Currently working on web technical and design
o  I will have a solution for Brandy's problem by next week
o  I will offer/add similar design for blog after next week

The Showing
Are others working on content for our blog - what is our
story, what is our help, what information are we offering?
How are we recreating it in FB conversations and tweets?

The Telling
Content creation for our presentation?
For what marketing purpose are we doing all this showing for?

Personal Like

I don't see any other posts yet, but after fussing with logos, one really jumps out at me. (hint: it is collaborative) Thank you Brandy!

Variations on a Brandy Theme

Variations On a Logo Theme

Logo knock-offs from Brandy's flower





Logo Contest Ongoing

Post your logo designs for critique this Sun. meeting!

Twitter mystery:
Shawna will bring us up to speed on how she magnetizes
unknown twitter followers!

My Logo - Take1



Bevin's LogoWear from Cafe Press

Ideas of logos - likes/dislikes?

I had been thinking of a plumeria type flower with a large cursive type of Live Life Aloha.
RFC?

Week 10

Due  Mar 28, 2011 6:00 am
"An online presentation of current state of your group project will be due for this assignment."

Request For Comments (RFC) on this.
Practice PPT or blog or ?

Story in Pictures

This week I have been looking into web design (not text content) and taking pictures (picture content – as Daniela, Alana, and Jared know) around campus. I took pictures at two different sessions in the Wellness Center. With pictures, it is quantity, then searching for bits of quality. As I mentioned to Brandy, when it comes to design, we need to think out of the (left-brain) box. I think a population at risk needs strong design imagery to invite them into healthy alternatives.

I checked in at Student Activities and discovered there is no UH system wide fitness agenda.

I noticed Bevin’s use of a poll and video bar – more great presentation possibilities.

And Behold The Word And The Word Was Good

Thank you Professor Rafi and Danielle for our meeting today (Monday HST). I appear to be a poor stenographer, I can’t decipher my notes tonight. I will write down what I understood and let Danielle fill in the blanks and include parts I may have missed. Danielle presented our project direction and provided Professor Rafi with our outline. He indicated we were charting a correct course of action. He affirmed that this is strictly an Emarketing plan with no divergence into a business plan. He emphasized process, detail, and measurable individual participation in the group. Our final presentation will be a scripted production: PPT slides with a recorded voice presentation or other media format - turned in. It will not be a live presentation (so we can have multiple takes till we get it right.)

Another key indicated was our proficiency in the ‘doing’ regarding the Emarketing tools available. The so called, “Who, What, Why, Where, When, and How” aspects. We are moving into the creation phase, and Danielle will be delegating specific work to each member. She will also be specifying the work in a unified format. I suppose if one member really felt expertise (need or want) in something assigned to another member, you could decide between yourselves to swap work.

On the website, I indicated better name recognition, and a need for creative design possibly beyond the free website solutions. I have since emailed him about our discussed plan with costs involved, so will wait for his decision before elaborating anything more on what transpired.

Two other things we will discuss further and incorporate into our plan are 5 sense branding and questionnaires or accessible areas to questionnaires.

Danielle and I agreed that in person meetings with team members may prove more valuable than Skype only. When we discover good times for most members, we can Skype in Bevin. For those with difficult schedules, we may have a few ‘couple member’ meets too.

Danielle and I also had the good fortune to meet up with poor famished Alana wolfing down her special (healthy) “shake-a-salad” between classes. I will be catching up with Jared, Brandy, and Shawna, this week and next.

Danielle will go over individual assignments, our agenda before the next meeting, and things I may have missed.

Thanks all!

Goals

Sorry group, I am a bit conflicted (what else is new?) and I have been looking into the possibilities for creating a “WordPress” website for our project. My main conflict is defining who we are. Are we a hypothetical non-profit full-time business (creating a lot of gray areas because we would need the guidance of a business plan) or are we a MKT400 group creating realistic ideas and a fairly doable marketing plan on the cheap with just our efforts over the next two months? If we are the former, then we really have a lot of hypothetical holes to work around and come to conclusions about, ex: we have good ideas and big dreams, but we need to come to the table and present our hypothetical metrics to back it up and how it would be implemented.

RE: Time - A telltale sign for me is our basic Gantt reaching over the halfway point and our busy schedules with other classes dictating our overall time on this project. My previous pictorial suggestion is that we move with backing up projects that are already out there for the community and we are an information source and link to them (Explanation of pictorial suggestion: 1. An established on campus facility.  2. Website  3. Facbook contact for exposure and realtime updates. If we show actual proficiency with setting up a real (but highly limited, because of cost and time ) website, Facebook, (Twitter?) site, then also show in our presentation how we could expand with that, at least we show actual work available to the public and not just a presentation of what our hypothetical marketing plan would be.

In other words, in our presentation, here is our actual work creation based on our voluntary input, and in our slide presentation, this is how we intend to expand on this given further resources and time.

I have listed a close to home source here on Maui we could link to (The Wellness Center) and we could add our own content as to diet, and  links to other good sites with a brief explanation as to what the site is about. I liked one of Bevin's original finds: fatsecret.com. I am sure you can name others and describe why they are so good. Perhaps a personal touch - "I'm Bob (with a little pic) I really like this link, because . . . " "HI, Brandy here, and this is a great site because . . ." Can we find sources for each island? what does Bevin think the greatest things available on Kauai are? What about for Oahu, the Big Island, Molokai, Lanai? Along with the online support we give, what can be found and talked about in . . . Kona? A further suggestion, is to start where we are first: ex: what is available at UH Manoa? what about UH - West Hawaii campus in Kaunakakai? what about Leeward Community college and Kapiolani community college on Diamond Head campus? What about Hilo campus? etc... This way we actually accomplish a mission to help people in Hawaii within the next two months - not just a school project to turn in. First would be the web site with content, and second would be promotion of it through FaceBook (an adjunct aspect of it), and third our presentation showing real world work and further possibilities through metrics.

My goal over the next 2 weeks is to begin working on an actual web site and be asking for content contributions and alternative design ideas from team mates.

Goal for others: start outlining our presentation for slides.

Goal for all: compile content for web site, slides, and presentation.

[Request for comments]

PS: Check out my link to Alana under "MKT400 Chain Gang" for those who may not have it.

UH Maui College Wellness Center

UHMC Wellness Center

Their Facebook Page

Their Wordpress Blog