RE:
Bob's new escrima sticks! Ha. Ha.
New High Tech Approach to Exercise
In the video, Root's HOP sports reminds me of Nintendo WII. You notice all those kids using the foam escrima type sticks? Otherwise, there would probably be multiple fights with bruised and bloodied kids using wood sticks! Someone beat me to the marketing of foam sticks! Back to the marketing drawing board . . . .
Sunday, February 27, 2011
Friday, February 25, 2011
Back @ BPE
TX for Internet user stats
>
You feature a downloadable report on your website that visitors opt-in for
<
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80% of online Americans are health info seekers
<
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“Having 10 million people on a Facebook who like us would be useless if we did nothing with it.”
<
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I am sending you all links to my new facebook group "Bevin's MKT 400 Facebook group."
<
>
You feature a downloadable report on your website that visitors opt-in for
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That would require a form with user generated content: name, email . . .
Yes, that would provide us with better information.
I notice many sites doing this and I typically click-out as the information usually provides very little content I didn't already know about, and it becomes clear they are only trying to harvest your email address to deluge
you with spam ads.
If we provide engaging content, and offer something that doesn't appear to want to take information from them, they may be more willing to go this route.
Otherwise an alternative would be freely downloadable reports with useful content.
>
80% of online Americans are health info seekers
<
That is good to know. How do we start formulating some of this information and metrics into our PPT slides (everyone?) and elaborate further on our site? Are we gaining ideas as to our outline of presentation?
>
“Having 10 million people on a Facebook who like us would be useless if we did nothing with it.”
<
Right, this gets back to your fulltime staff and costs, Bevin. The need for active maintenance and ability to respond to clients.
>
I am sending you all links to my new facebook group "Bevin's MKT 400 Facebook group."
<
I couldn't find it?
My note:
"Web site development and maintenance are not cheap. . . a 'conservative site to be $10,000 to $100,000'"
(Strauss & Frost 238).
References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.
My note:
"Web site development and maintenance are not cheap. . . a 'conservative site to be $10,000 to $100,000'"
(Strauss & Frost 238).
References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.
Thursday, February 24, 2011
Wednesday, February 23, 2011
Comments To Others
Bevin and team,
[Commenting on Bevin's posts]
>
Here is a great website found today: It might be a possibility to link our e-marketing to this website as a great TOOL. http://hawaiifoods.hawaii.edu/links.asp
<
I also like the design. It is colorful, has 7 images on this page, organized text content, and loads fast. I am a minimalist. It may be too minimal for our percieved actual product site, but our mock site will be describing the actual and somewhat mimicking it. I agree with Jared, that attempting to create the real thing would take too much time, effort, and beyond the scope of this assignment.
>
I’m still wondering too if 5000 (2%) users in 6 months is a good target
<
>
Looking for any kind of metrics here-for
<
I agree, a good portion of our project is showing metrics we researched. We need to show metric-discovered market-reasonable expectations of our numbers.
>
what is required for us to be able to link to someone like YMCA? Do they need to approve us?
<
We can link to anyone as long as they don't find us objectionable. Linked sites showing large number of click-ins from our site (through their site analytics) could prove to be possible ad sources.
>
then we must first understand what motivates a person who may be disproportionately non-active, does not attend health classes and most likely does not have the money, interest, education or motivation necessary to start a fitness program.
It is my opinion (like Jared) that finding the target population and getting them into and using the program is probably going to be our biggest challenge. Unlike Jared, I do not believe that most of these people are capable of social media and/or computer use. See the White Paper details below.
<
Right, we will need to brainstorm and be creative. How do we differentiate ourselves with all the other online alternatives out there?
Bevin, you have a knack for researching metrics - something we will all have to do for support of our statements (and of course, citations.)
As a team we will also need to make general assumptions. It can get confusing because an E-marketing plan is a sub-category of an established overall marketing plan and an established business plan, which in our case are not established at all. I would suggest to keep refocusing back to the limited areas of our slide presentation. But for those of us who are or will be creating business plans, it gives us a trial run as to how an E-marketing plan will fit into our business and marketing plans.
PS
I also noticed your Amazon ads.
Team, would that be a possibility? A small percentage of income if someone clicks the ad from our site and then buys the product. But then again, it could look schlocky and be too busy looking and not worth the small income possibility. I don't like that pandering look of so many sites trying to make money any way they can and looking so obvious about it. Am I blatantly selling or am I marketing?
[Commenting on Bevin's posts]
>
Here is a great website found today: It might be a possibility to link our e-marketing to this website as a great TOOL. http://hawaiifoods.hawaii.edu/links.asp
<
I also like the design. It is colorful, has 7 images on this page, organized text content, and loads fast. I am a minimalist. It may be too minimal for our percieved actual product site, but our mock site will be describing the actual and somewhat mimicking it. I agree with Jared, that attempting to create the real thing would take too much time, effort, and beyond the scope of this assignment.
>
I’m still wondering too if 5000 (2%) users in 6 months is a good target
<
>
Looking for any kind of metrics here-for
<
I agree, a good portion of our project is showing metrics we researched. We need to show metric-discovered market-reasonable expectations of our numbers.
>
what is required for us to be able to link to someone like YMCA? Do they need to approve us?
<
We can link to anyone as long as they don't find us objectionable. Linked sites showing large number of click-ins from our site (through their site analytics) could prove to be possible ad sources.
>
then we must first understand what motivates a person who may be disproportionately non-active, does not attend health classes and most likely does not have the money, interest, education or motivation necessary to start a fitness program.
It is my opinion (like Jared) that finding the target population and getting them into and using the program is probably going to be our biggest challenge. Unlike Jared, I do not believe that most of these people are capable of social media and/or computer use. See the White Paper details below.
<
Right, we will need to brainstorm and be creative. How do we differentiate ourselves with all the other online alternatives out there?
Bevin, you have a knack for researching metrics - something we will all have to do for support of our statements (and of course, citations.)
As a team we will also need to make general assumptions. It can get confusing because an E-marketing plan is a sub-category of an established overall marketing plan and an established business plan, which in our case are not established at all. I would suggest to keep refocusing back to the limited areas of our slide presentation. But for those of us who are or will be creating business plans, it gives us a trial run as to how an E-marketing plan will fit into our business and marketing plans.
PS
I also noticed your Amazon ads.
Team, would that be a possibility? A small percentage of income if someone clicks the ad from our site and then buys the product. But then again, it could look schlocky and be too busy looking and not worth the small income possibility. I don't like that pandering look of so many sites trying to make money any way they can and looking so obvious about it. Am I blatantly selling or am I marketing?
Monday, February 21, 2011
Content is Key
>>
Why Content is Key to Marketing Strategy By Kathy Sacks on February 16, 2011
http://www.infusionblog.com/marketing-and-sales-strategies/why-content-is-key-to-marketing-strategy/#more-11754
<<
>>
Dramatic Difference in Approach to Social Media Metrics
FEBRUARY 8, 2011
Measurement will look more toward the bottom line
http://www.emarketer.com/Article.aspx?R=1008224
<<
>>
What Makes Facebook Fan Pages Successful?
JANUARY 28, 2011
Engagement, interest and constant connection keep fans coming back on Facebook
http://www.emarketer.com/Article.aspx?R=1008205
<<
Friday, February 18, 2011
Third World Animal Mentality
In the animal kingdom it is survival of the fittest in the rule of the jungle or upon the hunting savannah. Human beings, however, attained evolutionary moral fiber. Now it is eroding into immoral anti-fiber through the corruption of law. It is evolving from the legal rights of the insurance industry to rule over society as a modern-day mafia. According to our text book, "An insurance firm with 200 independent agents allows them access to claim data from more than 1 million customers. This access allows the agents to avoid high-risk customers as well as to compare claim data with their own database of customers" (Strauss & Frost, 2009, Ch 6, p. 121).
How convenient for a processing agent to easily query a database; and in industry muted terms, "avoid high-risk customers." So the purpose of the insurance industry is to ensure not to insure those in need? Of course there is insurance for the young and healthy, but what happens when they become old and unhealthy, or even young with too many insurance claims? Then the insurance industry declares the legal right to "avoid high-risk customers," gouge existing at-risk customers with outrageously unaffordable premiums, or use legal means to get rid of them all together in a process called liability dumping. A mafia promises you protection, but from what or from whom? So welcome back to the animal kingdom, in the degraded psyche of the immoral human jungle.
References
Strauss, J., Frost, R. (2009). E-marketing - 5th. ed.
Upper Saddle River, NJ: Pearson Prentice Hall.
Hyena Image: http://ifornaturephotography1.blogspot.com/
Shawna and Brandy
Shawna's 4P's and SWOT
A good general overview of our possible 4P's and SWOT.
branafran's 4P's and SWOT
Nice - a bit different perspective.
A good general overview of our possible 4P's and SWOT.
branafran's 4P's and SWOT
Nice - a bit different perspective.
Jared's Previous SWOTting Post
Accurate SWOTting:
Jared's Post
My outlining of some of his points and adding comment points:
As mentioned in our reading and links:
useit.com/alertbox
Speed - Understandability - Substantial information
Substantial Ex: I subscribed to Rafi's suggested "eM_rket_r Da_ly"
but find a lot of it 'less than', sales gimmicky, and somewhat
spammy. However, I am able to review eMarketing ideas and
formats. (Underscored to protect the innocent . . . !)
Jared's Post
My outlining of some of his points and adding comment points:
- Aware of focus
- Fun or lost interest
- Everyone else has the same tools
- Uniqueness
- Possible better design
- Possible better navigation
- Updated information
- Geared to our local focus
As mentioned in our reading and links:
useit.com/alertbox
Speed - Understandability - Substantial information
Substantial Ex: I subscribed to Rafi's suggested "eM_rket_r Da_ly"
but find a lot of it 'less than', sales gimmicky, and somewhat
spammy. However, I am able to review eMarketing ideas and
formats. (Underscored to protect the innocent . . . !)
Comment to Bevin
I tried to comment on your blog, but you seem to have a "comment approval" lock on it. Actually that may be a good thing in that I leave all my notes, thoughts, and comments right here and I actually have the added bonus of creating a link-back or other additional links if needed. So here is what I am commenting on:
Bevin's post
Excellent in-depth analysis - lots to chew on and mull over! I am glad you reminded us of Dr. Shintani who covers areas of the local diet we should explore. He was innovative with his Zippy's, Dr. Shintani menu items (you can be health conscious and still eat at a fast food restaurant.) I recall it being promoted several years ago, but I don't hear much about it now. I still eat the Zippy's fried chicken, Zip pak and white rice!
I especially like your ability to explore our possible weaknesses: "educational elitism" might gloss over our sensitivities to explore a population that struggles on so many levels to try and be healthy. The link to "Obesity in Hawaii: Health Policy Options" gives good background information. We do have to be cognizant that if we don't know the struggle and hardship first hand we could be callous or aloof in our dictating a prescription. As the obesity paper indicates, this is a population struggling with a myriad of health problems and probable economic hardship directly related to these health problems.
Good possible 4P's and a willingness to tackle costs.
Great work!
Bevin's post
Excellent in-depth analysis - lots to chew on and mull over! I am glad you reminded us of Dr. Shintani who covers areas of the local diet we should explore. He was innovative with his Zippy's, Dr. Shintani menu items (you can be health conscious and still eat at a fast food restaurant.) I recall it being promoted several years ago, but I don't hear much about it now. I still eat the Zippy's fried chicken, Zip pak and white rice!
I especially like your ability to explore our possible weaknesses: "educational elitism" might gloss over our sensitivities to explore a population that struggles on so many levels to try and be healthy. The link to "Obesity in Hawaii: Health Policy Options" gives good background information. We do have to be cognizant that if we don't know the struggle and hardship first hand we could be callous or aloof in our dictating a prescription. As the obesity paper indicates, this is a population struggling with a myriad of health problems and probable economic hardship directly related to these health problems.
Good possible 4P's and a willingness to tackle costs.
Great work!
Tuesday, February 15, 2011
Web Tools
Check out Bevin's RSS (Real Simple Syndication) page feed (through Google Gadgets?) "Latest news in marketing" and Daniela's Twitter feed.
MKT400 Website Discussion
I recall, years ago, looking at the Blogger.com site with its blog tools and not being impressed. However, this venture shows it to be much improved with easy, smart looking tools and interfaces. The good aspect that really surprised me is its fast page loading (my Internet connection is less than ideal, so that is a vital site property.)
Is anyone interested in a mock-up (or even real) site here as our web adjunct endeavor? The design tools seem pretty easy for most any avid page designers. If we want it less blogger generic looking, I can recode and offload the content to a website. In the mean time, curious designers can start their own private blog and design away with our concepts, initial content, format/colors, then later we can critique and vote on competing possibilities, or design team members can collaborate.
If this seems like too much or no one is interested, then again, I still have an RFC (Request For Comments) out with only a couple responses so far for meshing design and colors regarding website and PPT slides. If you are a PPT design aficionado, then post a slide pic.
Is anyone interested in a mock-up (or even real) site here as our web adjunct endeavor? The design tools seem pretty easy for most any avid page designers. If we want it less blogger generic looking, I can recode and offload the content to a website. In the mean time, curious designers can start their own private blog and design away with our concepts, initial content, format/colors, then later we can critique and vote on competing possibilities, or design team members can collaborate.
If this seems like too much or no one is interested, then again, I still have an RFC (Request For Comments) out with only a couple responses so far for meshing design and colors regarding website and PPT slides. If you are a PPT design aficionado, then post a slide pic.
Evolving Situation Analysis - SWOT
Strengths
7 motivated marketing students
Weaknesses
7 (At least 6 inexperienced?) motivated marketing students
S-W
Production costs
Marketing skills
Financial resources
Brand image
Employee capabilities
Available technology
Opportunities
A large population at risk
Threats
Established health and wellness sites already using online
sources to capture the market
O-T
Environmental scanning
Strategy-Design
Social
Demographic
Economic
Technological
Political
Legal
Competitive
7 motivated marketing students
Weaknesses
7 (At least 6 inexperienced?) motivated marketing students
S-W
Production costs
Marketing skills
Financial resources
Brand image
Employee capabilities
Available technology
Opportunities
A large population at risk
Threats
Established health and wellness sites already using online
sources to capture the market
O-T
Environmental scanning
Strategy-Design
Social
Demographic
Economic
Technological
Political
Legal
Competitive
Brandy's Hot Hula
 |
| Samoan girl, Anna-Rita, from New Zealand, market moving in California with her Hot Hula. |
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